THE PROJECT
Summit Everett, a locally owned climbing gym in Everett, WA, is a recreational mainstay in Snohomish County, offering a dynamic space for climbing, training, and fitness. The gym's owners tasked me with creating an engaging brand identity that reflects its personality across various mediums. With complete creative freedom, I developed the initial logo, brand colors, digital and printed marketing collateral, apparel, and climbing wall paint schemes. This project has been one of my most rewarding, and I continue to work with Summit Everett on retainer as a freelance graphic designer.
ROLE Lead Designer, Art Direction, Illustrator
I choose the colors and mapped out the paint schematics for the climbing walls.
PHOTOS Andrew Heller (L), Tyson GeBauer (R)
PHOTOS Andrew Heller (L), Tyson GeBauer (R)
Brand Guidelines Booklet (Digital)
Informational Brochure
Various informational flyers for classes and workshops.
Event Poster
Event Poster
T-Shirt designs for gym staff, members, and various events.