THE PROJECT
I developed a product landing page to support the digital campaign for the QuickDraw Microfilter System and provide a comprehensive introduction to the product. The tasks included:
• Emphasizing the key features and benefits of the product.
• Demonstrating its various use modes.
• Incorporating product overview videos to enhance the product messaging.
• Demonstrating its various use modes.
• Incorporating product overview videos to enhance the product messaging.
The page's aesthetic needed to align with the Platypus brand identity, and it was necessary to note that this was the first product landing page created for the brand. Since there was no existing design template for this type of page, I drew inspiration from the brand's lifestyle photography and product packaging to ensure consistency in branding. Leveraging my UI/UX design expertise, I aimed to create a user-friendly experience that others could easily replicate in future projects.
ROLE Lead Designer, Art DirectionLIFESTYLE PHOTOGRAPHY James Barkman
VIDEO Coen Films
