THE PROJECT
I was responsible for creating a unified packaging ecosystem that harmonized graphics, colors, and physical forms into a cohesive brand aesthetic for retail. One of the main challenges was designing packaging with a minimal physical footprint yet ensuring prominent visibility on store shelves. Moreover, the packaging solutions needed to be efficient in terms of time and cost for assembly during production. To meet these requirements, I developed custom dielines tailored to accommodate diverse product shapes, sizes, and specifications. The packaging solutions ranged from hang tags and hang cards to window boxes and bottle sleeves.
ROLE Lead Designer, Art Direction
