THE PROJECT
Alliance Chiropractic, initially an established small and part-time practice acquired by Dr. Vivian Ledesma in 1992, experienced significant growth under her leadership due to her commitment to excellent patient care and astute management. By 2000, Alliance Chiropractic had evolved into a full-time multidisciplinary healthcare facility offering chiropractic, massage therapy, naturopathic medicine, and nutritionist services.
As part of Alliance Chiropractic's rebranding initiative, I spearheaded the development of a new identity. This project began with creating a fresh logo designed to maintain the practice's chiropractic appeal while encompassing other wellness services such as massage, acupuncture, and naturopathic medicine. I seamlessly integrated the logo's elements across diverse marketing platforms, including print, web, and environmental graphics.
ROLE Lead Designer, Art Direction, Illustrator
As part of Alliance Chiropractic's rebranding initiative, I spearheaded the development of a new identity. This project began with creating a fresh logo designed to maintain the practice's chiropractic appeal while encompassing other wellness services such as massage, acupuncture, and naturopathic medicine. I seamlessly integrated the logo's elements across diverse marketing platforms, including print, web, and environmental graphics.
ROLE Lead Designer, Art Direction, Illustrator
Letterhead system
Storefront signage and informational design
