THE PROJECT
During SealLine's comprehensive revamp and expansion of its Dry Pack line, I collaborated closely with the product development team to unify the brand's aesthetic across the entire product range—the product design involved strategic color implementation, refining product touch points, and optimizing logo applications. Simultaneously, I spearheaded the transition from boxed packaging to a consumer-friendly hang tag format, streamlining production costs. Additionally, I partnered with the Marketing Coordinator to plan and execute a lifestyle product photo and video shoot on the Olympic Peninsula. This collaborative effort included logistics coordination, talent management, and the creative direction of photo briefs, storyboards, and scripts to ensure a cohesive visual narrative for the product launch.
During SealLine's comprehensive revamp and expansion of its Dry Pack line, I collaborated closely with the product development team to unify the brand's aesthetic across the entire product range—the product design involved strategic color implementation, refining product touch points, and optimizing logo applications. Simultaneously, I spearheaded the transition from boxed packaging to a consumer-friendly hang tag format, streamlining production costs. Additionally, I partnered with the Marketing Coordinator to plan and execute a lifestyle product photo and video shoot on the Olympic Peninsula. This collaborative effort included logistics coordination, talent management, and the creative direction of photo briefs, storyboards, and scripts to ensure a cohesive visual narrative for the product launch.
ROLE Lead Designer, Art Direction, Illustrator
PRODUCT PHOTOGRAPHY Earl Harper Studios
LIFESTYLE PHOTOGRAPHY AND VIDEO Cameron Karsten
PRODUCT PHOTOGRAPHY Earl Harper Studios
LIFESTYLE PHOTOGRAPHY AND VIDEO Cameron Karsten
Updated Dry Pack Line including the Boundary, Black Canyon, and Pro Packs (left to right).
A sampling of product photography for the new Skylake and updated Urban Pack.
Skylake Packs in use
Dry Pack assortment in use
Urban Pack in use
Product overview video of the Dry Pack Line.
Product overview video for the Skylake Pack.
Product overview video for the Urban Pack.
Hangtags with color coding to differentiate the Dry Daypacks and Dry Packs.
Sample of assembled hangtag.
PR / Media Invitation for the launch of the packs.