Front Cover
THE PROJECT
My involvement in the consumer catalog project at Raleigh was extensive and highly rewarding. I oversaw the project from its initial concept to the final press check. A particularly fulfilling and successful aspect of this endeavor was planning and art-directing a comprehensive seven-day lifestyle photoshoot in northern California. This photoshoot, which was executed with precision and creativity, was the primary source of visual storytelling content featured throughout the catalog.
ROLE Lead Designer, Art Direction, Illustrator
CREATIVE DIRECTION Brian Fornes
LIFESTYLE PHOTOGRAPHY Motofish
CREATIVE DIRECTION Brian Fornes
LIFESTYLE PHOTOGRAPHY Motofish
Carbon Road Technology Spread
Cyclocross Category Introduction Spread
Urban Fitness Category Spread
Hybrid Category Spread
Apparel Category Spread
Back Cover
