Nano Towel | Art Direction and Pattern Design
THE PROJECT
PackTowl, the original super-absorbent outdoor towel brand, is a leading innovator in the camp towel category. To support PackTowl's market-leading position, I contributed to developing new product aesthetics by conceptualizing print patterns, selecting color palettes, and art directing pattern work in collaboration with softgoods designers and freelance pattern designers.
PackTowl, the original super-absorbent outdoor towel brand, is a leading innovator in the camp towel category. To support PackTowl's market-leading position, I contributed to developing new product aesthetics by conceptualizing print patterns, selecting color palettes, and art directing pattern work in collaboration with softgoods designers and freelance pattern designers.
ROLE Art Direction, Illustration
COLLABORATORS Melinda Hathaway, Softgoods Designer
PRODUCT PHOTOGRAPHY Earl Harper Studios
COLLABORATORS Melinda Hathaway, Softgoods Designer
PRODUCT PHOTOGRAPHY Earl Harper Studios
Personal Towel | Art direction, collaborative pattern and color work.