THE PROJECT
Our marketing team created a campaign launch strategy for the new MSR Paragon Ascent series to highlight its revolutionary binding technology, positioning the series at the forefront of performance snowshoes. The campaign has not only driven purchase intent but also significantly impacted the market positioning. The digital campaign encompassed a dedicated landing page, social media initiatives, ambassador activations, targeted email campaigns, and supportive blog posts on the Summit Register. Here are some examples of the campaign assets I produced.
Our marketing team created a campaign launch strategy for the new MSR Paragon Ascent series to highlight its revolutionary binding technology, positioning the series at the forefront of performance snowshoes. The campaign has not only driven purchase intent but also significantly impacted the market positioning. The digital campaign encompassed a dedicated landing page, social media initiatives, ambassador activations, targeted email campaigns, and supportive blog posts on the Summit Register. Here are some examples of the campaign assets I produced.
ROLE Lead Designer, Art Direction
COLLABORATORS Adrienne Schofhauser, Copywriter
LIFESTYLE PHOTOGRAPHY AND VIDEO Scott Rinckenberger
COLLABORATORS Adrienne Schofhauser, Copywriter
LIFESTYLE PHOTOGRAPHY AND VIDEO Scott Rinckenberger
Landing page provided customers with a comprehensive product experience.
Product Launch Announcement Email
Online Advertisements
Sample of paid and organic posts shared across social channels.
Instagram Story created to promote the Paragon Binding Launch. This story highlighted the product in-use against the inspirational backdrop of Hakuba, Japan. Product videos were edited to fit social channel requirements.
Instagram organic post created to support the Paragon Binding campaign. Product videos were edited to fit social channel requirements.