THE PROJECT
Philips EMEA Headquarters aimed to enhance the comprehensive and unified presentation of their Home products on Amazon. Their current brand store, categories, and product offerings were disjointed and required integration into a cohesive narrative across their entire brand presence, encompassing copy and visual content.
Our team conducted a thorough audit of their current content, analyzed competitors, and devised a phased project to overhaul all Essential and Premium A+ content on product pages. Additionally, we developed a Brand Store to serve as the centralized hub for their e-commerce channel, ensuring a streamlined and effective consumer experience.
Philips EMEA Headquarters aimed to enhance the comprehensive and unified presentation of their Home products on Amazon. Their current brand store, categories, and product offerings were disjointed and required integration into a cohesive narrative across their entire brand presence, encompassing copy and visual content.
Our team conducted a thorough audit of their current content, analyzed competitors, and devised a phased project to overhaul all Essential and Premium A+ content on product pages. Additionally, we developed a Brand Store to serve as the centralized hub for their e-commerce channel, ensuring a streamlined and effective consumer experience.
ROLE Art Direction, Lead Designer, UI/UX Strategy
AGENCY Media.Monks
AGENCY Media.Monks
Brand Store Homepage
Brand Store > Coffee Category Page
Brand Store > Espresso Product Page | Essential & Premium A+ Content
Brand Store > Espresso Product Page | Essential Image Content