THE PROJECT
I created a product landing page aimed at enhancing the consumer experience in selecting a Snowshoe Kit from MSR, which includes two styles: the Evo Trail Kit and the Evo Ascent Kit. Comparing the use modes and features of each kit was challenging on the individual product pages. As a solution, this guide offers a clear and concise overview to facilitate a side-by-side comparison. Additionally, the page includes easily accessible resources for consumers to educate themselves on snowshoeing safety.
I created a product landing page aimed at enhancing the consumer experience in selecting a Snowshoe Kit from MSR, which includes two styles: the Evo Trail Kit and the Evo Ascent Kit. Comparing the use modes and features of each kit was challenging on the individual product pages. As a solution, this guide offers a clear and concise overview to facilitate a side-by-side comparison. Additionally, the page includes easily accessible resources for consumers to educate themselves on snowshoeing safety.
ROLE Lead Graphic Designer, Art Direction
COLLABORATORS Adrienne Schofhauser, Copywriter
LIFESTYLE PHOTOGRAPHY Scott Rickenberger
COLLABORATORS Adrienne Schofhauser, Copywriter
LIFESTYLE PHOTOGRAPHY Scott Rickenberger
