A sample of Instagram carousel assets created for paid and organic posts.
THE PROJECT
I developed a unified set of social media components that articulated the brand's design language across MSR's various social channels. Beginning with an audit of existing social posts and stories, I categorized them into Product Highlights, Blog Features, Campaign Launches, and Activity Education. To streamline production, I created design templates for each category, mindful of the short shelf life of social media content to ensure minimal impact on the design process. These templates were then documented in our comprehensive brand guidelines, enabling efficient testing, evaluation, and iteration of components as needed. This approach enhanced the team's understanding of audience engagement with visuals and content.
ROLE Lead Designer, Art Direction
COLLABORATORS Ashley Brown, Copywriter
COLLABORATORS Ashley Brown, Copywriter
A sample of Instagram Stories created for organic posts.
Instagram Story highlighting a feature article on the Summit Register Blog.
Instagram Story highlighting a feature article on the Summit Register Blog.
Instagram Story created to promote the Guardian Gravity Product Launch. This story highlighted the feature rich benefits of the product.
Instagram Story created to promote the Guardian Gravity Product Launch. This story highlighted the inspirational story of the product in use.