PHOTO Ben Lindbloom
THE PROJECT
I had the opportunity to rebrand the SealLine dry bag and sack lines by updating the on-product logos. Working closely with the product development team, we ensured the new aesthetics aligned with in-house manufacturing capabilities and differentiated paddling (dry bags) from backpacking (dry sacks) products. Additionally, the packaging for both lines needed a refresh to highlight the new styles and technological advancements. We created packaging that allowed consumers to easily interact with the products while maintaining form, reducing production costs due to smaller and simpler assembly. The packaging ranged from hang tags to wraps and sleeves.
ROLE Lead Designer, Art Direction, Illustrator
COLLABORATORS Melinda Hathaway, Softgoods Designer
PRODUCT PHOTOGRAPHY Earl Harper Studios
COLLABORATORS Melinda Hathaway, Softgoods Designer
PRODUCT PHOTOGRAPHY Earl Harper Studios
Samples of the updated Dry Bag line-up, featuring the Discovery Series.
Samples of the updated Dry Sack line-up, featuring the Blocker and BlockerLite Series.
PHOTO Jordan Siemens
Wraps with color coding to differentiate the various series within the Dry Bag line.
Sleeves with color coding to differentiate the two series within the Dry Sack line.
Sample of the Dry Bag wrap assembled.
Sample of the Dry Sack sleeve assembled.