THE PROJECT
The SSCXWC (Single Speed Cyclocross World Championship) is as much a wild, irreverent celebration as it is an athletic event. It features beer drinking, costumes, and various shenanigans, alongside bike racing through obstacle-laden dirt tracks on single-speed bikes.
In 2010, Raleigh Bicycles served as the primary sponsor and host of the SSCXWC in Seattle, WA. To distinguish Seattle as the host city, I designed the iconic Sasquatch logo and a playful cast of Northwest creatures to represent the event. "The Squatch" branding was applied across various mediums, including bicycle graphics, print, web, and promotional merchandise, to promote the event effectively.
In 2010, Raleigh Bicycles served as the primary sponsor and host of the SSCXWC in Seattle, WA. To distinguish Seattle as the host city, I designed the iconic Sasquatch logo and a playful cast of Northwest creatures to represent the event. "The Squatch" branding was applied across various mediums, including bicycle graphics, print, web, and promotional merchandise, to promote the event effectively.
ROLE Lead Designer, Art Direction, Illustrator
COLLABORATORS Justin Lobban, Co-Designer
CREATIVE DIRECTION Brian Fornes
COLLABORATORS Justin Lobban, Co-Designer
CREATIVE DIRECTION Brian Fornes
Event launch flyer
Promotional poster #1
Promotional poster #2
Promotional poster #3
Limited Edition SSXCWC frameset | Collaborative design with Brian Fornes & Justin Lobban
PHOTO Colin Meagher
Limited Edition SSXCWC Cateye Bike Computer
Various swag items created for the event.
PHOTO Colin Meagher